One written funnel from first touch to signed invoice.
The Generative Funnel maps every step of your revenue chain, instruments the numbers, and hands back a diagram the whole room can defend.
Traffic exists. Revenue doesn't compound. Marketing, sales and product each optimise a different funnel, and none of them can point to the one document that names what a lead is.
One written funnel from first touch to signed invoice. We instrument every step, kill the pages that don't earn their place, and hand back a diagram the whole room can read.
- A written funnel map
- Instrumented steps with weekly numbers
- A shortlist of assets to kill or double
A real install, week by week. No slideware.
Scope shown, not metrics. Every engagement is quoted after the free 45 minute diagnostic.
Discovery, instrumentation audit, the 8-stage map drafted and signed.
Weekly funnel review. Kill list executed. Highest-friction stage rewritten.
Weekly numbers meeting stays. TGB steps back once the ops lead owns the doc.
A SaaS with 30k monthly visitors and a flat conversion rate: eight stages mapped, three dead assets killed, one signup page rewritten, weekly numbers in a shared doc.