01
The avatar
The face and voice. Either a real founder or operator captured under contract, or a net-new synthetic persona created from scratch and owned by you. Multilingual if you need it.
TGB / Door 03 / TGB Avatars
Brands / creators / studios
The Loop, applied to AI influencers.
TGB Avatars is the Generative Loop applied to synthetic talent. Three things shipped together / the avatar, the content engine, the distribution / built around your brand and owned by you. Disclosure, rights and a kill switch on file before any post goes live.
What an Avatar engagement ships
Three things, shipped together.
An avatar is not a video. It's a system that produces video, voice, replies and live conversations on a weekly cadence, owned by your brand.
02
The content engine
The weekly machine that produces stills, video, voice notes and replies in the avatar's voice. Scripts reviewed and approved before anything ships.
03
The distribution
Platform picks, posting cadence and a thirty-day sandbox in front of a small audience before public launch. Then the engine moves to your team.
The Loop / inside an avatar build
Strategy first, face last.
Every avatar starts with a short Generative Loop on the brand itself. We don't build the face until we know what the face is for.
Stage 01
Listen
What is your brand actually trying to say on camera? Founder, ops and marketing in one room, ninety minutes, no deck.
Stage 02
Map
Who the avatar is for, what they stand for, what they will and won't say. One page, signed off.
Stage 03
Build
Face, voice, content engine. Built against the brief, not against a stock library.
Stage 04
Ship
Thirty-day sandbox to a small audience. We fix scripts, voice and tone in the room before public launch.
Stage 05
Compound
Your team runs the engine. We stay on call. The next campaign starts the same loop one stage in.
Made for you
Four shapes an Avatar takes. Pick the one that does the job you need.
AV.01
Founder twin
On-camera extension of a real founder. Speaks at events the founder can't attend, replies daily, never burns out.
Fit / Founder-led brands where the founder is the brand.
AV.02
Brand host
A persistent face for the brand itself. Hosts product launches, walkthroughs and weekly content in the brand's voice.
Fit / Consumer and DTC brands without a public founder.
AV.03
Category expert
Net-new expert persona owning a category. Reviews, explainers, point-of-view content. Built to earn trust over twelve months.
Fit / Brands entering a new category where authority matters.
AV.04
Internal trainer
An avatar inside the company. Onboards new hires, walks through SOPs, fields HR and IT questions in the staff's own language.
Fit / 100+ employee companies tired of repeating themselves.
Guardrails
Built for the next ten years, not the next ten weeks.
The hardest part of an avatar isn't the model. It's the paperwork around consent, disclosure and ownership. We write that paperwork first.
- Disclosure on every post
Every public post is labelled. We follow ASCI and platform rules. No exceptions.
- Kill switch on file
You hold a written kill switch. One email pauses every channel within the working day.
- IP ownership stays with you
Face, voice, scripts, model weights. All assigned to your company in writing.
- Rights paperwork upfront
If a real person is used, signed talent agreements with scope, term and buy-out before any capture session.
TGB Avatars
30-minute fit call. No shoot, no pitch.
Tell us what your brand is trying to be on camera. We'll tell you which of the four avatar shapes fits, or if you don't need one at all.
Synergy / How Avatars connects to the other five systems
Independent. But not unrelated.
Six systems, one loop. Here is how Avatars feeds, and is fed by, every other part of the operating layer.
System 01
Avatars / Bureau
Citizen-facing Avatars run inside the Bureau perimeter, with the same audit log.
System 02
Avatars / Bridge
Avatars sit on top of a Bridge install so the persona has real workflows to point to.
System 04
Avatars / Loop
Every Avatar is built, shipped and reviewed on the Loop, with monthly write-backs.
System 05
Avatars / Events
Avatars meet their humans at Events. The room sharpens the script.
System 06
Avatars / Ventures
Founder Avatars that pull demand become the marketing engine for new Ventures.