01
The avatar
The face and voice. Either a real founder or operator captured under contract, or a net-new synthetic persona created from scratch and owned by you. Multilingual if you need it.
TGB / Product 01 / Avatars
Brands / creators / studios
The Loop, applied to AI influencers.
Avatars is the Generative Loop applied to synthetic talent. Three things shipped together / the avatar, the content engine, the distribution / built around your brand and owned by you. Disclosure, rights and a kill switch on file before any post goes live.
You are here / Product 01 on the Loop
Avatars own nodes 02 Content and 03 Distribution, run as one persona that posts, replies and shows up every week.
One Loop, six nodes. The lit nodes are where Avatars lives. The dim nodes are still running, owned by the other four products. You can hire the one you need first and add the rest as they earn their place.
What an Avatar engagement ships
Three things, shipped together.
An avatar is not a video. It's a system that produces video, voice, replies and live conversations on a weekly cadence, owned by your brand.
02
The content engine
The weekly machine that produces stills, video, voice notes and replies in the avatar's voice. Scripts reviewed and approved before anything ships.
03
The distribution
Platform picks, posting cadence and a thirty-day sandbox in front of a small audience before public launch. Then the engine moves to your team.
How this plays out
Three real shapes a brand walks in with. One Loop solves them.
These are composite founders, not named clients. Each starts at a different problem and ends with the Avatar running on nodes 02 and 03 of the Loop, every week.
AV.S10203
A D2C founder in Bangalore who can't be on camera every week.
The problem
Her brand grows when she shows up on Reels. Between manufacturing, hiring and travel, she ships one video a month, badly lit, at midnight.
How the Loop solves it
We capture her under contract once, then run an Avatar of her on the Content node and ship it through the Distribution node. Five posts a week, scripts reviewed by her on Monday, live by Tuesday.
Why us, not the other thing
An agency would burn three months on a brand book. A freelancer would ghost in week six. The Avatar is owned by her company, in writing, with a kill switch she controls.
AV.S20203
An edtech category brand entering tier-2 India in three languages.
The problem
Hindi, Tamil and Marathi parents need the same explainer in a face that feels local. Hiring three hosts is slow, expensive and fragile.
How the Loop solves it
One synthetic category-expert persona, three voice and language tracks. The Content engine writes once, the Distribution layer ships the right cut to the right region on the right channel.
Why us, not the other thing
A studio shoot locks you into one set of faces and one schedule. The Avatar scales with the syllabus, not with the cast.
AV.S302
A 200-person SaaS company tired of repeating onboarding videos.
The problem
Every new hire watches a five-year-old recording of an ex-employee. Product changes weekly. Re-shoots never happen.
How the Loop solves it
An internal-only Avatar hosts onboarding, walks through SOPs, answers HR and IT in the staff's own language. Scripts update when the product does. Disclosure on every clip.
Why us, not the other thing
Loom and Notion don't speak. A live trainer doesn't scale to 12 cities. The Avatar is the only thing that does both.
Illustrative scenarios / not named clients
Made for you
Four shapes an Avatar takes. Pick the one that does the job you need.
AV.01
Founder twin
On-camera extension of a real founder. Speaks at events the founder can't attend, replies daily, never burns out.
Fit / Founder-led brands where the founder is the brand.
AV.02
Brand host
A persistent face for the brand itself. Hosts product launches, walkthroughs and weekly content in the brand's voice.
Fit / Consumer and DTC brands without a public founder.
AV.03
Category expert
Net-new expert persona owning a category. Reviews, explainers, point-of-view content. Built to earn trust over twelve months.
Fit / Brands entering a new category where authority matters.
AV.04
Internal trainer
An avatar inside the company. Onboards new hires, walks through SOPs, fields HR and IT questions in the staff's own language.
Fit / 100+ employee companies tired of repeating themselves.
Guardrails
Built for the next ten years, not the next ten weeks.
The hardest part of an avatar isn't the model. It's the paperwork around consent, disclosure and ownership. We write that paperwork first.
- Disclosure on every post
Every public post is labelled. We follow ASCI and platform rules. No exceptions.
- Kill switch on file
You hold a written kill switch. One email pauses every channel within the working day.
- IP ownership stays with you
Face, voice, scripts, model weights. All assigned to your company in writing.
- Rights paperwork upfront
If a real person is used, signed talent agreements with scope, term and buy-out before any capture session.
TGB Avatars
30-minute fit call. No shoot, no pitch.
Tell us what your brand is trying to be on camera. We'll tell you which of the four avatar shapes fits, or if you don't need one at all.
Synergy / How Avatars connects to the other four products
Independent. But not unrelated.
Five products, one Loop. Here is how Avatars feeds, and is fed by, the other four.
Product 02
Avatars / Bureau
Citizen-facing Avatars run inside a Bureau perimeter, with the same audit log on node 06.
Product 03
Avatars / Content
Content writes the weekly scripts the Avatar performs across nodes 02 and 03.
Product 04
Avatars / Den
A Den venture's first marketing hire is usually a founder or brand Avatar on node 03.
Product 05
Avatars / Engine
Engine ships the Avatar across paid, organic and agent surfaces as one bill on 01 to 03.